Housed within a landmark building by Zaha Hadid, the Bee’ah Visitor Centre needed to embody the company’s bold environmental mission. This concept was shaped entirely around my message-driven design approach — beginning with a hand-drawn diagram mapping the emotional arc of the visitor journey:
Inform, Engage, Learn, Believe.
From that foundation, I developed a full suite of conceptual sketches to explore and define each experience zone within the space. Every diagram and drawing you see here was created by me to express how a powerful message can drive spatial design and shape how audiences feel, move, and connect.
