Creative Director & Designer : Action Impact LLC
Set within the acclaimed Fosters & Partners designed UAE pavilion in Milan, the EXPO 2020 experience was designed to educate the attendees, participants, media and other stakeholders about Dubai, the value proposition for attending and participating in Expo 2020 Dubai and to test the theme and sub themes of Expo 2020 Dubai. Most importantly, it was an opportunity to create dynamic visual content that would excite, stimulate, motivate, inspire and galvanise about all things Dubai, UAE and Expo 2020 Dubai.
This was such an exciting high octane project that combined an array of bespoke experiential techniques all carefully choreographed to deliver a dynamic theatre that explored the Dubai's past, present and future as well as introducing the visitors to the three primary themes for EXPO 2020.
